UAP Holdings Limited is the pan-African Financial Services​ Company with a primary purpose of acting as a holding company for the various UAP businesses.​ The Group’s origins in Kenya date back to the 1920’s when Provincial Insurance Company of East Africa was incorporated. UAP Insurance Company Limited was formed in 1994 after the merger of Union Insurance and Provincial Insurance following the merger of their respective parent companies – Union of France and Provincial of the UK. In 1996 UAP Insurance Kenya became part of AXA after the Paris-based firm acquired UAP in France. AXA divested in 2000 and UAP Group became a fully-owned Kenyan company. UAP Group embarked on a multi-phased restructuring plan in 2006 to shift from a traditional non-life insurance business to a broad-based Insurance and Financial Services Group. UAP Group has grown into a Pan-African Financial Services Group with a geographical footprint in six (6) countries namely Kenya, Uganda, South Sudan, Rwanda, Tanzania and Democratic Republic of Congo (DRC). The range of services and products have grown beyond General Insurance to include Life Assurance, Property Investments, Fund Management and related Financial Services such as insurance premium financing, financial advisory and securities brokerage.